
Since 1980, Eastern auto manufacturer Toyota has manufactured a compact car named the Toyota Celica Camry. The Camry became its own brand in 1982, and through the improvements in the generations, the Camry has been catalogued as a medium-sized auto. The brand name’Camry’ is basically derived from the Eastern word kanmuri, that means’crown.’ The brand also showed how Camry became one of Toyota’s premiere models, as the company has had a tradition of naming its first models after the word’crown.’ Examples of this are the brands Toyota Crown, Toyota Corolla and Toyota Corona, all of which are derivations of the royal accessories. The Toyota Camry is regarded as a top end vehicle brand, such that Camry models are used as executive cars in the East and Southeast Asian markets. It is one of Toyota’s best selling autos in the majority of its markets. In the U. S. , the Camry has solidly been the country’s bestselling car in the 1990s, though the 2000s have seen other autos outselling it.
The Camry is also well-positioned in the Canadian, Australian, and Southeast Asian markets, particularly in Cambodia. However the western european market has been proof against the Camry’s charms so much so that sales of the Camry in Europe has ceased since 2004, letting Toyota replace it with the Toyota Avensis. The Camry is regarded as more executive and less sporty compared to its rivals, except for its SE or sort trim. The brand has been available for seven generations, excluding the Celica Camry make when it was first made. While the existing generation’s wheelbase was re-designed to be longer, trunk space has been reduced. The Camry model for 2010 will incorporate some changes like redesigned taillights and fascia, a new 2AR-FE 4-cylinder engine with 2.5 litre capacity and 6 speed transmissions. This generation is also the first with a petrol - electrical cross-breed version, which is promoted as an environmental-friendly automobile.
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