
With tough times upon the auto industry according to Automotive Repair Industry News many people feel dealers should be giving the customer whatever they want or need. While this may sound good in theory, for the automotive industry you have to consider that many different things come into play that makes theory not always feasible.
Most of the time automakers are the ones that don’t meet those need or wants of customers according to News On The Automotive Industry, not the dealers. Inventory orders are a very prominent problem when it comes to this step in the process. Dealers will order on time, but those makers don’t always come through with the deliveries quickly.
Now that dealer is stuck with vehicles that are not what the customer wants or needs. At times it will mean a huge backup of inventory that will sit around for months. Those hard to sell vehicles need to go, but how are they supposed to go about the process?
Continued build up of those vehicles can leave the dealer with absolutely no cars that will fit their customers’ needs or wants. You will definitely want to figure this in when you head into that local dealership and don’t see a car you want.
Those vehicles that sit around for a while become a “brown banana”. A vehicle that is sitting around and will be losing the value as it continues to be on the lot. This leaves the dealer with a problem they aren’t sure how to fix.
Sure, they could get rid of the vehicles at a lower cost and that would thrill the customer. But many of those dealerships will then suffer the fate of possibly being closed down by the automaker when they don’t make enough profit. Short of reverting back to hard sale tactics, it can be very hard for the dealer to be able to make the customer happy.
Remember those old days when you use to head to shop for a car and the salesperson would basically jam a sale down your throat? Yes, we really don’t need those days to come back again, because it made the process of looking at vehicles a real pain.
A classic step that many dealers would use would be asking for your keys, stating they needed them to look at your trade-in. As those keys were no longer in the customer’s hands they could continue working on you. Trying to wear you out and get you to agree to a new car.
Something that has left a bad taste in many people’s mouths and memories is this type of sale. Basically feeling like you had to agree to the deal at some point, no matter how good it sounded. At times it would lead to you agreeing and be stuck with a vehicle you really didn’t want or need.
Hopefully this News On The Automotive Industry has allowed you to see that it can be a complex situation between the automaker, the dealer and the customer. Automakers need to work with their dealers so that all benefit.